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ARGAN WITH LOVE!

Dear Argan

for some reason we like you very much. So much that it will be enough to say that sometimes at night we wake up and failing to fall asleep we begin dreaming about you.
Forever yours
Hair.

A deep love flows between the knots and the comb, soaping under the water and protecting from the hot phonate. Argan is miraculous for our hair and they know it. But how much do we really know? Argan oil is extracted from the seeds of the Argania spinosa plant in the south of Morocco. Its nutritional, cosmetic and medicinal properties make it fundamental and strongly used as a main ingredient in many products. In fact, the Argan has for centuries emollient, moisturizing and strengthening properties, so much so that it can be used in the beauty rituals of women all over the world. His qualities and his rarity have made him famous as “the gold of Morocco” or “the gold of desert “.

Today, even scientific research has shown its effectiveness, and for this reason, it is one of the most precious and sought-after oils in the world. Used on the hair, the Argan moisturizes and nourishes deep making the hair soft and luminous. It is rich in vitamin E which is perfect to counteract hair loss and promotes regrowth.

Furthermore It also protects the hair from external agents and from the heat of the straighteners and the hair dryer thanks to the presence of Omega 3, which form a special protective barrier, without greasing the scalp.

Kléral has decided to devote a whole range of products to it, and more specifically, has created a very rich and super-nourishing shampoo, conditioner and mask for an intensive treatment of hair moisturizing.

So what products are we talking about? Rich Argan & Shea Butter: Argan combined with shea butter give the hair a healthy and shiny appearance.

A curiosity: Being so precious, Argan has given a boost to the economy of southern Morocco, to the point of encouraging the cultivation of trees and oil extraction, work that among other things involves only the women, who have turned into a real enterprise what was a simple practice handed down over the centuries by the Berber people.

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